Digitalization as a hygiene factor

The developments that the economy has taken in recent years have shown one thing above all: companies that refuse to embrace digitalization quickly fall by the wayside. Based on Herzberg's two-fact theory, it can therefore be described as a hygiene factor in today's business world: it is taken for granted, but if it is not implemented, you quickly notice that something is missing. Source: Wirtschaftskurier, the entrepreneur newspaper

We see digitalization as a key building block for the future viability of small and medium-sized enterprises (SMEs). It is an indispensable hygiene factor for positive employee retention and the future viability of the SME business model.

By supporting the performance of your employees through sensible automation of processes and reducing manual work steps, you offer decisive advantages as an employer in the "war of talents".

The possibilities in digitalization are endless. We highlight three starting points that will benefit your employees as well as the entire company.

Three essential steps for the effect

At a time when the business world is changing at a rapid pace, digitization is no longer an option, but a strategic necessity. Beyond the necessity, the level of digitization in your company also becomes relevant for your employees. We recommend the following steps to anchor digitization in your SME:

1. Use insights from your data to make decisions
   Data is undoubtedly the most valuable asset in today's digital economy. Start collecting your data centrally and making it easy for you and your employees to use. We can help you develop a comprehensive data strategy that will enable you to draw valuable insights from your company data and use it in your decisions.
   By using the findings wisely, you can, for example, reduce the risk in company-relevant decisions, optimize processes based on data and use your resources more effectively according to the identified needs. With precise and regular feedback on relevant processes in your company, you increase transparency for you and your employees. Transparent decision-making and action contribute significantly to a good working atmosphere!
   
   What does our solution look like? We integrate our intelligent data hub CLUE with your existing systems to collect, enrich and distribute data centrally. If required, we expand your existing system landscape to include visualization options. In addition, we offer the necessary quality management up to the external data protection manager for solid implementation from a single source.
   
   
2. Ensure lean, automated processes
   Automating end-to-end business processes is the key to increasing efficiency in your SME. Our team specializes in selecting customized solutions from our portfolio that perfectly match the needs of your company. By automating repetitive tasks, you can not only save lead time, but also increase the productivity of your employees and avoid errors with streamlined workflows. If you reduce manual work steps, previously tied-up resources are freed up and can be profitably used for sales-relevant tasks.
   This step towards digitalization has a direct impact on your ongoing business and your profitability. From an employer's perspective, you enable your employees to move away from boring, manually repetitive work towards more complex tasks and more independence in their work. Meaningful work tasks lead to an increase in employee satisfaction!
   
   How do we contribute to your digital transformation? We use established solutions for workflow control and status tracking from our ecosystem for automation. You get process optimization for your SME from a single source - competent & reliable. We complement your digital processes with the infrastructure for mobile working or home office. As an IT BPO for your company, we serve your digitization needs sustainably and create new opportunities for your employees and you.
   
   
3. Goals for the digital transformation of your business model
   Digitalization is not a one-time affair, but an ongoing process. Our team of experts not only supports you in the initial implementation of digital solutions, but we are also your partner in the continuous adaptation and optimization, right up to the realignment of your business model. The digital transformation of your SME ensures that your company can adapt to the constant changes in the market environment without reinventing the wheel. This allows you to offer your customers modern channels that also work in the home office or on mobile devices.
   
   How do we support you as a partner? We not only support your digital business model in the implementation of individual processes, but are also available for our ecosystem to take over entire business processes as part of business process outsourcing (BPO).

Focus on your employees

While the prioritization of the steps mentioned above depends on the individual requirements of your company, we always recommend that SMEs align their priorities with their relevance to your company's revenue and focus on your employees.

In many cases, it is advisable to start with the effective use of data, as it forms the basis for employees to make informed decisions. The focus is usually on sales or accounting data, which are the first to offer a quick lever for change. The intelligent interpretation of the data is made possible largely by the knowledge of the employees. In this step, much of the implicit technical knowledge can be brought to light and integrated into the process in a way that is beneficial for everyone.

The introduction of process automation can then be a useful addition to further increase efficiency. It is crucial to understand digitalization as a long-term, continuous process in order to avoid destabilizing ongoing operations, for example due to resource shortages or major process changes.

Remember: Digitalization is no longer optional, but a decisive factor for the competitiveness and future viability of your company. As a hygiene factor, the digitalization of work processes and business models is also an essential asset from a personnel perspective in order to survive and grow as an SME on the market. Use digitalized workflows to combine modern working with successful business activities and to retain your qualified employees.

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